38 Products You’ll Be Happy You Splurged On

Jan 10, 2024

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed collects a share of sales and/or other compensation from the links on this page.

Good luck ever falling asleep without this TikTok-famous "holy grail" pillow again.

BuzzFeed Staff

I use this on my skin and definitely have noticed results! While it didn't help kick my stubborn pre-period hormonal acne, it has done *wonders* with reducing redness on my face, particularly around my nose, and in dealing with my pores. Since I started using it, my primer and foundation goes on a whole lot smoother, and I'm struggling a whole lot less to cover my pores. After using it a few weeks, I read the advice of one reviewer to put this on when your face is slightly moist from washing, rub it in, let it dry, and then put your moisturizer on top of it — I've found that it's what got me the best results!

Get it from Amazon for $19.65.

Check out a TikTok of the Color Wow Dream Coat Supernatural Spray in action.

Promising review: "I rarely — I don't think ever — rave about a hair product, but this is an exception. I got it to smooth out the frizzies in my hair and it performed above and beyond my expectations. I'm not a fan of the price, but I'll keep buying it because it's worth it. I highly recommend this product!" —Amazon Customer

Get it from Amazon for $26.60.

Each cleaner comes with a trial size of Bissell's Spot & Stain Formula, which is also available on Amazon for $16.99!

Promising review: "I wish I had taken photos since I was amazed at the results, honestly. I bought my car about a year ago and it had stains all over the seats — I didn’t want to pay $300+ for them to be cleaned since I’m a college student so I just waited. My sister saw a TikTok video or something about this machine and while I was doubtful that it would work since some of these stains have been there for who knows how long I finally bought it cause I spilt a blue slushee over my car seats. Lo and behold I now have a car with no stains whatsoever! I wish I had gotten it sooner!!" —jovana montoya

Get it from Amazon for $122.30.

Coop Sleep Goods is a small business specializing in pillows, pillowcases, and sleep products.

Promising review: "I hardly ever write reviews but I have to for this. I saw this pillow on TikTok and it got me curious so I immediately came to Amazon. OMG, it’s such a game changer. I’m a side sleeper and this pillow is heaven. It’s some of the most comfortable sleep I have had in ages. I love it so much I bought a second one and have my eye on the body pillow. Obsessed! You need this in your bedroom." —MT

Get it from Amazon for $72+ (available in two sizes and three shapes).

Kitsch is an LA-based, self-financed, woman-owned small business established in 2010 that specializes in hair accessories.

Check out a TikTok of the Kitsch satin pillowcase in action.

Promising review: "I'm really liking this pillow. I woke up today with nice wavy hair, not dry tangled hair. I've been trying to grow out the layer of hair on the top back of my head and it's been so stubborn! Keeps getting tangled and breaks here and there from bleaching and dye damage, but with this new pillow I notice it doesn't tangle, which means it can grow right without rubbing and tangling/pulling! So I'm excited to see what happens by the end of summer! Also the pillow is soft and is so much more prettier in person! 😍😍😍💖💖💖" —Amazon Customer 🌷

Get it from Amazon for $15.19+ (available in two sizes and in 11 styles).

Ono is a small business specializing in compact, work-friendly fidgets for focus and stress relief.

Promising review: "I have had ADHD since I was a small child, and this is the only thing I've ever found that helps me focus. It's quiet, durable, and keeps my mind occupied so I can focus (ADHD people will understand what I mean by that). A bit pricey, but worth every penny in my opinion!" —Amazon Customer

Get it from Amazon for $34.99 (available in five colors and in a junior size for kids and people with smaller hands).

Check out a TikTok of the Tula eye balm in action.

Promising review: "This is one of my favorite beauty products. Feels good under the eyes and brightens them up. I think I look more rested when I’m wearing it and it gives a nice glow. Great product to keep in your purse!" —Rachel S.

Get it from Amazon for $32.

I've been using this weighted blanket for about three years now and what I find really remarkable about it is that I *never* feel overheated in it. It's also just so, SO soft, and looks absolutely beautiful at the foot of my bed where I leave it every night. It definitely helps me activate "sleep mode" at night — I find the weight very comforting and not at all stifling, because it spreads so evenly.

Promising review: "I’m in love with my this blanket! It is absolutely gorgeous and has made a remarkable difference in my sleeping habits. If you are even thinking about a weighted blanket, this is a MUST! Just do it! You will only wish you’d done it sooner!" —Sandy

Psst — to choose a style, Bearaby recommends a blanket that is about ten percent of your body weight.

Get it from Bearaby for $199+ (available in four weights and six colors).

Promising review: "We waffled about getting this kettle. Surely the cheapie electric one we had would do the trick for amateur pour-over enthusiasts? No. Wrong. This is superior in every aspect. The temperature holding feature is amazing — no more heating up the water, forgetting you started, and having to heat it up again. Definitely more consistent in temperature, creating more consistent cups of coffee." —Emily A.

Get it from Fellow for $195 (available in 13 colors and styles) or from Amazon for $165+ (available in seven styles).

Youthforia is an Asian woman-owned small business established in 2020 that specializes in environmentally friendly, cruelty-free makeup made with at least 90% renewable ingredients.

Fun fact: All of Youthforia's makeup is designed with ingredients that make it A-OK for your skin to sleep with it on!

Check out a TikTok of the BYO Blush in action.

I tried this out myself and I have to say, it is WILD watching it adjust to your skin's pH in real time. It was a very bright pink at first but super easy to spread — a bit like Glossier's Cloud Paint, except personalized. It's very long lasting, too — I applied in the morning and could still see a rosy glow by the end of the day.

Get it from Amazon for $36.

Each frother includes a guide an an access code to a master latte art class!

Get it from our Goodful shop for $57 (available in rechargeable or battery style).

Promising review: "No joke, these are pretty much exactly the same as my Skims lounge set for half the price. The pants graze the tops of my feet even when I wear them high-waisted at my belly button, so I think they’re plenty long. The robe is like wearing a blanket, but still looks put together. Anyway, I’m back here to buy a second color because I loved them so much!" —Jenna

Get the three-piece set from Amazon for $53.99 (available in women's sizes S–XL and in 22 colors).

Promising review: "I fell for a TikTok star’s recommendation and I’m happy I did. This is the most I’ve ever spent on a moisturizer but I will never go back! This stuff is amazing. Keeps your skin hydrated. It’s thick but doesn’t feel like it once you put it on. Worth it!" —Shealen

Get it from Amazon for $21.99.

You probably recognize the brand name from a bajillion Instagram posts that are like "I DANCED THE NIGHT AWAY IN THESE HEELS!!" for the heeled version of these, but damn if they aren't right. These didn't cut into the back of my heel at all, and felt comfy enough that I walked as easily as I would in my usual sneakers, if not easier since these are SO so lightweight. I took these on a recent trip to London where I was walking 20,000+ steps a day, and can confirm they hold up in rain (boy howdy did we get a lot of it). Plus anytime muck got on them it was easy to scrub it off with soap and water. I'm so excited to have finally found a pair of flats comfortable enough to trek in that I am truly sitting on my HANDS trying not to buy them in every color.

Get it from Vivaia for $97 (available in 34 styles and sizes 5–11).

Check out the Instagram-famous Vivaia heels for more options!

Promising review: "Because I have hated just about every facial sunscreen (especially you, Supergoop, lol) I’ve ever tried, the price for this product is honestly worth it. Doesn’t feel greasy, oily, or silicone-y. Doesn’t leave a white cast. Doesn’t have a strong odor. It really just feels like I’m putting another layer of moisturizer on. If I go out with only this SPF with no makeup, my skin looks nice, dewy, and moisturized, but never oily or greasy. Most importantly, this keeps my rosacea in check!" —Christina Chetwood

Get it from Amazon for $38.95.

Promising review: "Extremely quiet and well worth the money. I've been having problems with my gums bleeding and my teeth are too crowded and tight to comfortably floss, so I decided to go with a water jet plaque cleaning system. I decided on this one because it looks sleek (I got it in black), had good reviews and had all the accessories... so I took a shot. I use warm water and mouthwash and after only a few days my gums are not bleeding anymore. My mouth feels similar to how it does after I leave the dental hygienist after every use ... love it." —CAM

Get it from Amazon for $70.48+ (available in five colors).

Promising review: "Changed my life. I work from home and sit at my desk nine hours during the week and four on Saturdays. I had so much pain in my tail bone sometimes I could hardly stand after sitting all day. Since receiving cushion (which arrived on time and is as described), I have had about 90% pain relief. I was hesitant to order because of the price, but it is worth every penny. I take it on flights and road trips and am considering buying another one to leave in my vehicle." —Poboie

Get it from Amazon for $72.99.

Check out a TikTok of the rainbow wine glasses in action.

The Wine Savant is a New York-based small business established in 2017 that specializes in unique, quality drinkware and accessories.

Promising review: "Love these! Wasn’t ready to splurge on Estelle stemmed glasses so I got these instead. I’ve run them through the dishwasher once so far and they held up fine. Glass is thin near the top which I love in a wineglass. I would recommend!" —Tricia

Get a set of six from Amazon for $54.95 (available in four styles).

Each Click & Grow kit comes with three basil pods to start you off, and you can check out the full selection of grow pods for more options!

Promising review: "The Click & Grow Smart Garden is very easy to setup and has fairly minimal upkeep. Place pods in, fill up with water and turn on light. The lettuce has grown exceptionally well. My grandkids love to check it out when they come to visit. I am considering gifting Click and Grow Smart Gardens to them. It is straightforward and sets you up to be a successful gardener no matter your experience level. I wanted to grow some herbs and vegetables in the winter. I love the Click & Grow!" —Kbaumg

Get it from Amazon for $74.95+ (available in three colors).

Promising review: "Love it. The disco part is very well made, it changes colors. The diffuser works well. Such a cute piece to have and unique." —vicki231

Get it from Urban Outfitters for $79.

Promising review: "I bought this after I saw a video on TikTok, so I had an idea about the yummy waffles I could make. First waffles were stuffed with apple pie filling. Second ones scrambled eggs with bacon and cheese. Just amazing!!! The only way you could make this better is to send a chef!! I definitely recommend watching a video on TikTok or YouTube to inspire you before you start!!" —Adirondackdarling

Get it from Amazon for $49.99.

Check out a TikTok of the Beast Blender in action.

Here's what former BuzzFeeder Britt Ross says about it: "Wow, as someone who had firmly decided I was an 'I don't need a blender' person, I quickly changed my mind after the first use. For starters, it's not as large as those super industrial-strength blenders, and it's so aesthetically pleasing that I have it out on my counter at all times. Plus, it couldn't be easier to use — just fill the bowl with your ingredients, pulse, and in a matter of ~moments~ you'll have a perfectly uniform blend of whatever you're trying to blitz. I first tried it out on a smoothie made with frozen bananas and peaches (see it in action on TikTok here!), and it pulverized the icy fruit like a champ. Best of all? It's a total breeze to clean, which, if I'm being honest, was probably the biggest factor in my having waited so long to add a blender to my kitchen arsenal. I can't recommend it enough, 15/10, no notes."

Get it from our Goodful shop for $148 (originally $168; available in three colors).

Brightech is a California-based small business that specializes in home lighting.

Promising review: "The light is nice! It’s a unique looking light. I love how it has three different settings so you can adjust the brightness. It fits perfectly with my reading chaise and goes well with the rest of my living room decor. The only con I have is I wish the cord was clear instead of black, it sticks out. Other than that, I love the light. I’d definitely recommend it to others." —Carmelita Joy

Get it from Amazon for $79.99+ (available in four colors).

This desk bike is also height adjustable so you can get your perfect fit with the tray, and has "whisper quiet" pedaling, eight resistance levels, and a way to track your mileage, RPM, and other stats.

Promising review: "I saw this on TikTok and bought it. No regrets! I’ve used this almost daily since I got it. I’m moving way more than I did before. The tabletop part is a little loose but that might be from me leaning on it too much. It wasn’t originally like that. I haven’t looked into tightening it. This is 10 out of 10 recommended for someone who's looking to move more!!" —Amazon Customer

Get it from Amazon for $499.99.

Psst — you can watch the viral desk bike TikTok featuring it for more insight on how it works. It's been liked over 1.8 million times!

Get it from our Goodful shop for $66.50 (originally $95; available in women's sizes S–XL and four colors).

One side is faux fur and the other side is plush velvet; the twin set comes with one pom-pom fringed pillow sham, and other size sets include two.

Promising review: "If my house caught on fire, this is the first thing I’d grab. But seriously, this is one of my favorite things in my whole house. I feel like it tied my entire room together. I get so many compliments on it and it seriously so cozy and well made. My only complaint would be how hard this thing makes it to get out of bed in the mornings. I rely heavily on reviews when I buy things so I’m here to tell you — if you’re on the fence about buying this ... do it!! —SK

Get it from Amazon for $51.99+ (available in sizes Twin–King and 27 colors).

Options include everything from margaritas, whiskey sours, and old fashioneds, and the machine even self-cleans at the end of each cocktail to prevent flavors from leaking into other drinks.

Promising review: "Finally made the purchase (TikTok did it...brilliant marketing!) as a gift to my wife. The packaging was great. Was delivered one day early and very quick. We are really enjoying the machine and sharing it with friends. Overall feels a bit pricey, but well worth it considering the fun, variety and novelty. The drinks are good!" —Pepstero

Get it from Amazon for $327.99.

Each set includes an 8-Inch, 9.5-Inch, and 11-Inch frying pan, a 2.5-Quart saucepan with a lid, a 6-Quart stockpot with a lid, a 4-Quart deep cooker saute pan with a lid, and a 3-piece bamboo kitchen utensil set.

Get it from our Goodful shop for $129.99.

Adaptive Sound Technologies is a small business established in 2009 specializing in sound technology for personal care.

Psst — it's compatible with speakers *and* headphones, so if you're sharing the room you don't have to subject your partner to it.

Promising review: "I have suffered from insomnia all my life, and have found if I fall asleep listening to something I sleep better. While traveling, my husband and I stayed in a very nice hotel that had this product in our room. I tried it, and slept like a baby the whole time we were there! I knew I had to have one at home, and ordered this as soon as we got home. I love that it has so many different sounds to choose from, as well as volume adjustment. You can leave it on all night or set the timer to shut off. This is a fantastic product, and while not inexpensive, in my opinion, well worth the money." —Tamstrat

Get it from Amazon for $99.95+ (available in two colors and two designs).

Promising review: "I like iced coffee with high caffeine. This fits the bill perfectly and is a joy to use and drink. My Starbucks monthly bill has come down considerably after buying this unit, and I'm ready to hit the ground running that much sooner in the morning. I especially enjoy the self cleaning feature and the ability to run it for smaller or larger cup sizes. Truly a premium product." —David T.

Get it from Amazon for $219.95+ (available in three colors, plus in bundle options with the Aeroccino milk frother).

You can even toggle through Samsung's "art store" to find a display to match the vibe of the room (or just your vibe of the day). It also has Alexa built in, so you can open apps, change the channel, search for movies and shows, play music, and control your smarthome devices from the television.

Here's what BuzzFeeder Mallory Mower has to say about it: "This is honest and truly the best splurge I have ever made. It has massively upgraded the look in my living room. My husband loves the photography options and I love all the classical paintings. As someone who loves changing up my decor, I find that being able to update the display images has been so fun. The quality is fantastic while watching movies and TV...but I'm pretty sure I love it as a piece of art in my home even more."

Get it from Amazon for $787.95+ (available in six sizes, six styles, and with or without expert installation).

Promising review: "Awesome little thing. Guests are immediately interested in it. If they are intoxicated, they are afraid that sorcery may be involved. I'm not sure how to convince them otherwise." —Nick Ebeling

Get it from Amazon for $65+ (available in two finishes).

Hatch Restore lets you personalize a "bedtime routine" for each night to train your brain to recognize sleep cues and get a better night's rest. Options include changing the light settings to more amber tones to help produce melatonin for sleep, soothing noise options, and sleep meditations and sleep stories you can get in the Hatch app.

Promising review: "This was the best thing I have ever found to help with my insomnia. I used to take hours to fall asleep and wake up multiple times a night. Now I rarely wake up in the night and fall asleep either during the guided meditation or just as the white noise begins. I love waking up gently and not to a blaring phone alarm, and I’ve been able to stop doomscrolling at night since I can keep my phone out of reach. Highly recommend!" —darcybear

Get it from Amazon for $129.95.

Promising review: "Beautiful and functional. I got the larger version, in store, then had to have the smaller one, too. I put succulent soil in the large, and added a Snow White waffle plant. I rested my xerographica air plant on the small one, until it gets too big. She’s so cute, I’ll probably leave her empty. I absolutely love them!" —S Malcom

Get it from Anthropologie for $44 (also available in a smaller size, and different busts when you scroll down the product page).

Mondo Bellissimo is a Vietnam-based Etsy shop established in 2020 that specializes in custom-made linen clothing and accessories.

Promising review: "Love this top. It's well-made and looks like it should last well. Great quality for the price. The linen isn't transparent at all! It fits perfectly. Will definitely order from this shop again, possibly even more of this top in other colors." —Michelle Goldsmith

Get it from Mondo Bellissimo on Etsy for $87.09+ (originally $124.41 available 35 colors, plus in sizes S–XXL and all other sizes — just be sure to put your measurements into the note for the seller!).

Stealth Fitness is a small business that specializes in unique at-home fitness equipment.

Here's what BuzzFeeder Mallory Mower says about this gizmo: "Getting a Stealth board was the very best thing that has happened to me during quarantine. Mixing the fun of games on your phone with the natural endorphins you get from exercising is, to put it lightly, genius. I have two in my home, and my husband and I compete daily to see who can last the longest. My favorite game is the paragliding challenge; he's into the planet-blasting space adventure. Nerd."

Get it from Amazon for $149.

Check out a TikTok of the Balmuda toaster in action.

Promising review: "Holy moly! Best toast I have ever made. I did a comparison taste test with the Balmuda toaster versus my cheapie $60 toaster oven. You can really taste the difference in the toast with the texture and the moisture of the inside of the toast. Hands down, Balmuda blew my other toaster out the water. So happy with purchase." —JL

Get it from Amazon for $299.

Not only is it size-adjustable to accommodate different tubs, it comes equipped with a wineglass holder, edges that safely prop up a book or tablet, a candle holder, and extra space for whatever else their cozy heart desires.

Promising review: "When I placed my order for this tray I looked at the pics but did not realize how really cool this piece is. The ability to change the size is great, but I just love the different trays that are removable as well as the ability to put my phone and a Kindle in 'safe' areas of the tray. I found a perfect place for my TV remote should I want to watch TV and not read. I just got it and used it last night but it appears to be well-made, balanced, and offers versatility for the things you may want at your fingertips when taking a luxurious bath!" —SindiMcG

Get it from Amazon for $48.97+ (available in five colors).

Reviews have been edited for length and/or clarity.